KFC has launched a new ad campaign, with a new Colonel Sanders. According to Yum Brands, owner of KFC, 1 out of 5 people hated the ads with Darrell Hammond as Colonel Sanders. The new Colonel is Saturday night veteran Norm MacDonald.

Discussion Questions:

  1. If 1 out of 5 people hated Hammond as Colonel Sanders, is that enough to make a change? Why or why not?
  2. According to Yum Brands, people hating Hammond as the Colonel is okay, because at least they are talking about it. Would you agree or disagree with this statement? Why?
  3. Do you like the new ad with Norm MacDonald as the Colonel? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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