• Donna uses our IMC textbook for her class and sent me a link to this PSA video. No words are spoken, yet it is a very powerful ad that can be [...]

  PSA Argentina Ad (Chapter 6)

  January 29, 2016
• Kraft Heinz Company and McDonald’s USA teamed up to create a new campaign “World’s Best Mom.” The ad campaign will focus [...]

  World’s Best Mom (Chapter 3)

  January 19, 2016
• Humor has long been a favorite advertising appeal to reach consumers and Snickers has relied on humor in recent years to promote its brand. Two [...]

  Does Stupidity Translate to Humor? (Chapter 6)

  January 12, 2016
• This article in Entrepreneur could be used to launch your class. Not only can you discuss these creative campaigns, but you can discuss what [...]

  Most Innovative Marketing Campaigns 2015 (Chapter 1)

  January 6, 2016