Humor has long been a favorite advertising appeal to reach consumers and Snickers has relied on humor in recent years to promote its brand. Two new ads produced for Snickers display a higher level of stupidity, designed to be humorous.

Discussion Questions:

  1. What is your reaction to these two new ads? Do you like them? Why or why not?
  2. Is humor an effective approach for you? Why or why not?
  3. Describe a humorous ad that stands out in your mind? What makes it a good ad?
  4. Is displaying stupidity a good type of humor? Why or why not?
  5. Can using stupidity in advertising create a negative feeling towards a brand? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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