Kraft Heinz Company and McDonald’s USA teamed up to create a new campaign “World’s Best Mom.” The ad campaign will focus on the balanced taste of McCafe coffee and balancing of everyday life.

Discussion Questions:

  1. Do you like this new ad and campaign? Why or why not?
  2. Which component of advertising does the “World’s Best Mom” ad? Why?
  3. Look at the consumer buying trends discussed in Chapter 3. Which one does this ad campaign utilize? Explain why.
  4. Do you think focusing on mom’s is a good strategy for Kraft Heinz and McDonald’s? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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