• Television advertising continues to be a mainstay for insurance advertising. The approaches vary widely, from serious, to humorous, to [...]

  Traditional Television Advertising Approaches (Chapter 7, Chapter 6)

  February 23, 2019
• 25 years ago, marketers for the rather benign product “milk” sought to find ways to make the item more noteworthy. A [...]

  Got Milk? Lessons Learned (Chapter 4)

  January 16, 2019
• GEICO enjoys a long history of creating memorable and funny commercials for those seeking insurance. The company recently launched an innovative [...]

  GEICO’s Contest – Evaluation (Chapter 15)

  January 13, 2019
• Humor has long been a favorite advertising appeal to reach consumers and Snickers has relied on humor in recent years to promote its brand. Two [...]

  Does Stupidity Translate to Humor? (Chapter 6)

  January 12, 2016