Television advertising continues to be a mainstay for insurance advertising. The approaches vary widely, from serious, to humorous, to combinations of both.

Resources:

Discussion Questions:

  1. Watch the two forms of Allstate advertising, Which is more effective? Why? How is this type of ad best suited to television?
  2. Watch the Geico commercials, What approach is being used? What connections are there to other media outlets, including social media?
  3. Use the internet to find other forms of Allstate and Geico television advertising. Assess their effectiveness relative to the ones you have seen.
  4. Can you think of methods to tie-in Allstate and Geico advertising to other forms of traditional media? Can they be connected to social media? If so, how?

About Dr. Donald Baack

Co-author of textbook.

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