-
Television advertising continues to be a mainstay for insurance advertising. The approaches vary widely, from serious, to humorous, to [...]
February 23, 2019
-
Here is a John Lewis Christmas advertisement with Monty the penguin. I really liked the ad. It’s longer than most here in the US, but very [...]
November 6, 2014
-
Each year the Super Bowl produces ads that in some way speak to the vast audience watching the game. One ad that was not at the top, but that [...]
May 29, 2014
-
Budweiser had two great Super Bowl ads. Puppy Love was ranked number for the 2014 Super Bowl by Ad Age. Both ads can provide a backdrop to [...]
May 29, 2014
-
The opening vignette for Chapter 3 is about Chipotle Mexican Grill. Here are two of the company’s recent TV ads. These can be used to [...]
May 23, 2014
-
Coca-cola is an iconic brand that is recognized worldwide. But, to maintain its brand position, To maintain its brand position, Coca-Cola’s [...]
May 12, 2014
-
Advil has used integrated marketing communications to establish a strong brand presence. Its digital component is an integral part of [...]
May 12, 2014
-
Duracell is a well-known brand that has used television advertising to promote the brand. Recently, Duracell began using NFL players to promote [...]
May 8, 2014
-
Geico has developed a number of different executions of its television ads. Watch the following TV advertisements then answer the questions that [...]
May 8, 2014
-
Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]
May 8, 2014
Clow/Baack 