Here is a John Lewis Christmas advertisement with Monty the penguin. I really liked the ad. It’s longer than most here in the US, but very good. John Lewis is a global retailer.

Discussion Questions:

  1. What are your thoughts about the ad?
  2. Identify the message strategy, the appeal, and the execution used in this ad. Justify your choices.
  3. Access the John Lewis website. How well is the ad and website integrated?

About Dr. Ken Clow

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s