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A study by Wunderman found that to win consumers, it will require demonstrating they care. Wunderman called the concept “wantedness.” [...]
Brands that Care (Chapter 2)
January 18, 2017 -
Generation Z has been defines as individuals 16-19. This study by Kantar Millward Brown found that Gen Z, overall, is more negative towards [...]
Gen Z and Advertising (Chapter 1)
January 11, 2017
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 