• At times, even a relatively new company stands to benefit from an updated approach to its marketing communications.  The Leo Burnett Chicago [...]

  Esurance Campaign Featuring Dennis Quaid, New Tagline (Chapter 4)

  September 29, 2018
• Chapter 4 presents various methods for positioning products, including product attributes, competitors, use or application, price-quality [...]

  Positioning Methods and Automobiles (Chapter 4)

  September 25, 2018
• Chapter 3 presents a series of steps consumers undergo as part of the buying decision-making process. The chapter also describes various models [...]

  Buyer Behaviors for New and Adapted Services (Chapter 3)

  September 17, 2018
• The following videos highlight concepts presented in Chapter 3. Read each link then answer the questions that are below.; Videos: Millennial [...]

  Millennials and Buyer Behaviors (Chapter 3)

  September 10, 2018