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Over the past 5 years, a growing number of companies have begun to rely on 6 second commercials, also known as bumper ads. Resources: 20 top [...]
September 30, 2019
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Celebrity endorsements have been a staple of advertising and marketing communication programs for many years. With new analytics available and a [...]
September 24, 2019
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Advertisers seek to find the right target audience for individual products and company brands. An emerging trend is greater reliance on lifestyle [...]
September 18, 2019
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Selecting the right advertising agency is a challenging process. Chapter 5 describes important issues to consider when making the choice. The [...]
September 18, 2019
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Consumers of all ages may reasonably worry that their identities will be stolen, leading to a variety of problems and challenges. Note that no [...]
September 4, 2019
Clow/Baack 