• This Frank’s Red Hot commercial has over 19 million views on YouTube. The Commercial  Evaluate the type of advertising appeal and intended [...]

  Frank’s Red Hot (Chapters 6, 7, 8)

  September 21, 2020
• A controversy arose when an advertisement for post-partum depression relief was not allowed to run on a network television program. Resources. [...]

  Viral Social Media Ad Versus Network Television (Chapter 5, 9)

  February 11, 2020
• Marketing professionals carefully watch Super Bowl ads.  They look for trends, successes, and failures. Resources: Tech Radar rating New York [...]

  Super Bowl Advertising 2020 (All Chapters)

  February 3, 2020
• To visitors of the blog. Dr. Kenneth E. Clow passed away on November 22 at his home in Monroe, Louisiana. He will be missed by all. I have taken [...]

  Sad News To Report

  November 26, 2018

• The following videos highlight concepts presented in Chapter 3. Read each link then answer the questions that are below.; Videos: Millennial [...]

  Millennials and Buyer Behaviors (Chapter 3)

  September 10, 2018
• Negative publicity can quickly damage a brand in the eyes of consumers, investors, and even the government. Resources: Tesla Stock Value SEC [...]

  Tesla (Chapter 2)

  August 29, 2018
• Oreo cookies has been a favorite for millions of consumers over decades. The brand’s advertising makes an interesting topic for Chapter 5. [...]

  Oreo Cookies (Chapter 5)

  June 6, 2018
• The Richards Group created a new campaign entitled “This is the Time” for Abercrombie & Fitch. The campaign’s goal is to [...]

  Abercrombie & Fitch (Chapter 4)

  November 1, 2017