The following videos highlight concepts presented in Chapter 3. Read each link then answer the questions that are below.;

Videos:

Discussion Questions:

  1. The first video examines millennials and how they make purchases? Do you agree with the content? Why or why not?
  2. The article suggests that millennials have different purchasing characteristics? Do you think this is true? Why or why not?
  3. The buying behavior changes video suggests new patterns of purchasing related to internet searches. How would this apply to the buying behaviors of millennials as noted in the first video and news article?
  4. The final link suggests that there are distinct differences between younger and older millennials. How would this influence the methods used to reach each group by marketing professionals?

About Dr. Donald Baack

Co-author of textbook.

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