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Recent reporting suggests that many women have evolved in their perspectives regarding undergarments. The result has been a shift in the [...]
Lingerie and Buying Behaviors (Chapter 3)
August 20, 2019 -
Chapter 3 presents a series of steps consumers undergo as part of the buying decision-making process. The chapter also describes various models [...]
Buyer Behaviors for New and Adapted Services (Chapter 3)
September 17, 2018 -
The following videos highlight concepts presented in Chapter 3. Read each link then answer the questions that are below.; Videos: Millennial [...]
Millennials and Buyer Behaviors (Chapter 3)
September 10, 2018
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 