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This article in MediaPost discusses the differences between men and women in how they define loyalty programs. Discussion Questions: How many [...]
Loyalty Programs (Chapter 11)
August 29, 2014 -
I found this article about the costs of acquiring mobile apps very interesting. Competition for mobile apps has increased among brands, but is it [...]
Mobile Apps (Chapter 8)
August 28, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 