• The Better Business Bureau is a non-profit organization designed to benefit both consumers and  businesses. Learn more about the BBB through the [...]

  BBB (Chapter 14)

  April 28, 2014
• The following videos provide excellent information about integrated marketing communications. The video about Canon illustrates how the IMC [...]

  IMC (Chapter 1)

  April 24, 2014
• Chapter 1 discusses how Chick-fil-A has integrated its advertising with social media. Access the following links then answer the questions. [...]

  Chick-fil-A (Chapter 1)

  April 24, 2014
• In Chapter 1, Subway ranked first on the composite score index on advertising perception from Technomic. Access the following links about Subway, [...]

  Subway (Chapter 1)

  April 24, 2014

• The Federal Trade Commission has jurisdiction over advertising and marketing. The agency’s website has information about laws, policies, [...]

  Federal Trade Commission (Chapter 14)

  April 24, 2014
• Reebok is a well-known brand with a significant presence on the Web, social media, and traditional advertising channels. Reebok Resources: Reebok [...]

  Reebok (Chapter 14)

  April 24, 2014