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Integrated Advertising, Promotion, and Marketing Communications
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Category Archives: Chapter 14

  • AT & T experienced a disturbing episode with regard to the company’s advertising spokesperson. Insider News Article Response on YouTube [...]

    Spokesperson Dilemma (Chapter 6, 14)

    September 24, 2020
  • A disturbing new trend has emerged with regard to marketing and children. CNN Story  What legal issues arise in this story?  What ethical/moral [...]

    Tracking Children (Chapter 14)

    September 9, 2020
  • Chick-fil-A restaurants enjoy a great deal of popularity among customers across the United States and increasingly around the world. The company [...]

    Chick-fil-A (Chapter 14)

    November 19, 2019
  • Anheuser Busch’s 2019 Super Bowl advertisements made an issue of the use of corn syrup in MillerCoors products. Recently, MillerCoors filed [...]

    MillerCoors versus InBev (Chapter 14)

    March 30, 2019
  • Dove apologies for a racially insensitive advertisement on Facebook. I believe this could lead to a great discussion of ethics for Chapter 14, [...]

    Dove’s Apology (Chapter 14)

    October 11, 2017
  • Experts estimate that digital advertising to kids will reach $1.2 billion in 2019, which will be 28% of the total spent on advertising to [...]

    Advertising to Kids (Chapter 14)

    September 20, 2017
  • Taco Bell is after the Millennial generation and is using targeted mobile ads to do so. This article would be interesting to use with Chapter 14 [...]

    Targeted Mobile Ads (Chapter 14)

    March 17, 2016
  • The FDA is concerned that using animated characters in drug ads may reduce perceived risks of using the drug. I found this very fascinating and [...]

    FDA Study (Chapter 14)

    March 2, 2016
  • This article with recent TV ads by DIRECTV would be excellent to use for Chapter 14 where students can play the role of the NAD. DIRECTV claims [...]

    DIRECTV Ads and NAD (Chapter 14)

    May 4, 2015
  • If you need an example to illustrate the work of the National Advertising Division (NAD), here is an excellent example. At the prompting of [...]

    T-Mobile/Sprint NAD (Chapter 14)

    March 6, 2015

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