Dove apologies for a racially insensitive advertisement on Facebook. I believe this could lead to a great discussion of ethics for Chapter 14, but also the impact of social media for Chapter 9.

NBC Article

Discussion Questions:

  1. After viewing the ad, do you believe it is racially insensitive? Why or why not?
  2. Do believe Dove’s apology is adequate? Why or why not?
  3. Some question how Dove could even allow this ad to appear on Facebook. Do you agree or disagree that Dove may lack proper supervision of its social media involvement?

About Dr. Donald Baack

Co-author of textbook.

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