Dove apologies for a racially insensitive advertisement on Facebook. I believe this could lead to a great discussion of ethics for Chapter 14, but also the impact of social media for Chapter 9.
- After viewing the ad, do you believe it is racially insensitive? Why or why not?
- Do believe Dove’s apology is adequate? Why or why not?
- Some question how Dove could even allow this ad to appear on Facebook. Do you agree or disagree that Dove may lack proper supervision of its social media involvement?