Anheuser Busch’s 2019 Super Bowl advertisements made an issue of the use of corn syrup in MillerCoors products. Recently, MillerCoors filed a lawsuit seeking to stop the InBev campaign, stating that it is false advertising.

Resources:

Discussion Questions:

  1. Does this feud between companies constitute a legal battle, and ethical battle, or only a competitive battle? Defend your answer.
  2. Does the MillerCoors lawsuit draw even more attention to the Anheuser Busch ad? Is a lawsuit an effective strategy?
  3. Do you think the advertisement enhances Bud Light’s image or hurts it in some way? Explain your thoughts.
  4. What type of MillerCoors advertisement would be most effective in responding to the ad?

Posted by on March 30, 2019 in Chapter 14 and tagged , , .

Leave a comment

About Dr. Donald Baack

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Google photo

You are commenting using your Google account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s