Anheuser Busch’s 2019 Super Bowl advertisements made an issue of the use of corn syrup in MillerCoors products. Recently, MillerCoors filed a lawsuit seeking to stop the InBev campaign, stating that it is false advertising.

Resources:

Discussion Questions:

  1. Does this feud between companies constitute a legal battle, and ethical battle, or only a competitive battle? Defend your answer.
  2. Does the MillerCoors lawsuit draw even more attention to the Anheuser Busch ad? Is a lawsuit an effective strategy?
  3. Do you think the advertisement enhances Bud Light’s image or hurts it in some way? Explain your thoughts.
  4. What type of MillerCoors advertisement would be most effective in responding to the ad?

About Dr. Donald Baack

Co-author of textbook.

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