This article with recent TV ads by DIRECTV would be excellent to use for Chapter 14 where students can play the role of the NAD. DIRECTV claims the ads with Rob Lowe and his alternate character were too silly to believe, yet Comcast filed a complaint with the NAD about statements Rob Lowe made during the commercials.

Resources:

Discussion Questions:

  1. Before you read the article, watch the 3 television ads. What are your thoughts about the ads? Do you like them? Why or why not?
  2. DIRECTV claims the ads were to be too silly to be believable. Do you agree with this statement? Why or why not?
  3. Does it make a difference rather Rob Lowe or his alternate character makes the statements about DIRECTV? Why or why  not?
  4. If you were part of the NAD, what decision would you make? Why?

About Dr. Ken Clow

Co-author of textbook.

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