-
For the first time, Viagra uses a sexy female model in its advertising with a sexual appeal and more vivid language. If you feel comfortable with [...]
October 20, 2014
-
Anheuser-Busch InBev has issued a strong statement saying they are not pleased with the way the NFL has handled recent events with some of its [...]
September 18, 2014
-
CVS has changed its name to CVS Health and as part of this change it no longer will sell tobacco products. This article and the news report with [...]
September 4, 2014
-
Here are some videos that would be useful for discussion or assignments for Chapter 14. Stealth Marketing (6:24) Is stealth marketing unethical? [...]
June 11, 2014
-
An article from USA Today highlighted food and drink endorsements by top athletes. The study examined 513 brands endorsed by the top 100 [...]
June 11, 2014
-
Here is an excellent article about female stereotyping. The ad is for Pantene and was produced as a part of a campaign in the Philippines. [...]
June 11, 2014
-
WPTV News reported an advertisement for Dunkin Donuts of a woman with a black face and bright pink lips appeared in Thailand. Human rights groups [...]
May 23, 2014
-
The Better Business Bureau is a non-profit organization designed to benefit both consumers and businesses. Learn more about the BBB through the [...]
April 28, 2014
-
The Federal Trade Commission has jurisdiction over advertising and marketing. The agency’s website has information about laws, policies, [...]
April 24, 2014
-
Reebok is a well-known brand with a significant presence on the Web, social media, and traditional advertising channels. Reebok Resources: Reebok [...]
April 24, 2014
Clow/Baack 