Taco Bell is after the Millennial generation and is using targeted mobile ads to do so. This article would be interesting to use with Chapter 14 and a discussion of privacy issues.

Discussion Questions:

  1. Do you watch mobile ads? Why or why not?
  2. After reading the article, what are your thoughts about the way Taco Bell is collecting mobile phone activity?
  3. Do you think the behavioral targeting used by Taco Bell is an invasion of privacy? Why or why not?
  4. Watch the two Mobile ads for Taco Bell breakfast meals. Which did you like the best? Why?

About Dr. Donald Baack

Co-author of textbook.

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