Taco Bell is after the Millennial generation and is using targeted mobile ads to do so. This article would be interesting to use with Chapter 14 and a discussion of privacy issues.

Discussion Questions:

  1. Do you watch mobile ads? Why or why not?
  2. After reading the article, what are your thoughts about the way Taco Bell is collecting mobile phone activity?
  3. Do you think the behavioral targeting used by Taco Bell is an invasion of privacy? Why or why not?
  4. Watch the two Mobile ads for Taco Bell breakfast meals. Which did you like the best? Why?

About Dr. Ken Clow

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s