Experts estimate that digital advertising to kids will reach $1.2 billion in 2019, which will be 28% of the total spent on advertising to children. This should create an interesting discussion in your class for Chapter 14.

Discussion Questions:

  1. After reading the article, what are your thoughts about the growth in digital advertising to children?
  2. Do you feel there needs to be stricter regulations in advertising to children, or less? Why?
  3. What are the major concerns in your mind about brands advertising to kids?
  4. What are the benefits to brands in advertising to kids?

About Dr. Ken Clow

Co-author of textbook.

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