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A generation ago, “Got Milk” ads were deemed highly successful on a number of fronts. Currently a new wave using the old theme has [...]
August 5, 2020
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Ethical issues remain an important area of discussion for marketing and advertising students. The challenges include ethical messaging as well [...]
February 3, 2020
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The video game market continues to expand. Resources: CNN Story NBC News Story Nintendo story Discussion Questions What are the advantages to [...]
January 7, 2020
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Advertisers seek to find the right target audience for individual products and company brands. An emerging trend is greater reliance on lifestyle [...]
September 18, 2019
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Consumers of all ages may reasonably worry that their identities will be stolen, leading to a variety of problems and challenges. Note that no [...]
September 4, 2019
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Many marketing experts believe that analytics have become the driving force behind a great number of IMC programs, both in terms of IMC planning [...]
April 18, 2019
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25 years ago, marketers for the rather benign product “milk” sought to find ways to make the item more noteworthy. A [...]
January 16, 2019
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At times, even a relatively new company stands to benefit from an updated approach to its marketing communications. The Leo Burnett Chicago [...]
September 29, 2018
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Chapter 4 presents various methods for positioning products, including product attributes, competitors, use or application, price-quality [...]
September 25, 2018
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The Richards Group created a new campaign entitled “This is the Time” for Abercrombie & Fitch. The campaign’s goal is to [...]
November 1, 2017
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