Advertisers seek to find the right target audience for individual products and company brands. An emerging trend is greater reliance on lifestyle marketing.

Resources:

Discussion Questions:

  1. Watch the Basics video. How does lifestyle marketing fit with the approaches described?
  2. Read the Digital Age article. How does lifestyle marketing fit with digital approaches?
  3. View the Age and Life Cycle video. How is lifestyle marketing different from life cycle segmentation?
  4. Read the Nielsen article regarding the measurement of success. How do the company propose to examine lifestyle marketing effectiveness?

About Dr. Donald Baack

Co-author of textbook.

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