AT & T experienced a disturbing episode with regard to the company’s advertising spokesperson.

Insider News Article

Response on YouTube

  1.  Beyond public relations statements, should a company take more action against this type of abuse, or would it simply magnify the problem?
  2.  What is a company’s ethical responsibility in this situation?
  3. Milana Vayntrub has continued to portray Lilly in AT & T advertisements. What impact will this circumstance have on the company’s marketing program, short and long term? Consider the company’s response to the harassment when forming your answer.

About Dr. Donald Baack

Co-author of textbook.

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