AT & T experienced a disturbing episode with regard to the company’s advertising spokesperson.
- Beyond public relations statements, should a company take more action against this type of abuse, or would it simply magnify the problem?
- What is a company’s ethical responsibility in this situation?
- Milana Vayntrub has continued to portray Lilly in AT & T advertisements. What impact will this circumstance have on the company’s marketing program, short and long term? Consider the company’s response to the harassment when forming your answer.
Clow/Baack 