• AT & T experienced a disturbing episode with regard to the company’s advertising spokesperson. Insider News Article Response on YouTube [...]

  Spokesperson Dilemma (Chapter 6, 14)

  September 24, 2020
• A disturbing new trend has emerged with regard to marketing and children. CNN Story  What legal issues arise in this story?  What ethical/moral [...]

  Tracking Children (Chapter 14)

  September 9, 2020
• In mid-2020 several major corporations including Unilever withdrew from advertising on Facebook due to some of the content displayed on the site. [...]

  Facebook advertising pause (Chapter 9, 8, and 1)

  July 1, 2020
• Ethical issues remain an important area of discussion for marketing and advertising students.  The challenges include ethical messaging as well [...]

  Ethics, Brand Management, and IMC Planning (Chapter 2, 4)

  February 3, 2020

• Chick-fil-A restaurants enjoy a great deal of popularity among customers across the United States and increasingly around the world. The company [...]

  Chick-fil-A (Chapter 14)

  November 19, 2019
• For the first time, Viagra uses a sexy female model in its advertising with a sexual appeal and more vivid language. If you feel comfortable with [...]

  Viagra Ad (Chapter 14)

  October 20, 2014