Tag Archives: Spokesperson

What happens when you spokesperson switches brands? Paul Marcarelli was the face of Verizon, asking the question “Can you hear me [...]

Switching Brands (Chapter 6)
March 30, 2017
KFC has launched a new ad campaign, with a new Colonel Sanders. According to Yum Brands, owner of KFC, 1 out of 5 people hated the ads with [...]

KFC – New Colonel (Chapter 6)
August 18, 2015
Toyota featured paralympic Amy Purdy in a first quarter Super Bowl ad. This ad would be excellent for discussing the source characteristics and [...]

Toyota Super Bowl Ad (Chapter 6)
January 26, 2015
An article from USA Today highlighted food and drink endorsements by top athletes. The study examined 513 brands endorsed by the top 100 [...]

Criticism of Athlete Endorsements (Chapters 7, 14)
June 11, 2014

Hot Pockets launched its biggest campaign in 30 years with this video featuring Kate Upton and Snoop Dogg, along with other cameo appearances [...]

Hot Pockets New Ad Campaign (Chapter 6)
May 29, 2014
Duracell is a well-known brand that has used television advertising to promote the brand. Recently, Duracell began using NFL players to promote [...]

Duracell (Chapter 7)
May 8, 2014
Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]

Television Ads – Set 4 (Chapter 6)
May 8, 2014
Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]

Television Ads – Set 3 (Chapter 6)
May 8, 2014

Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]

Television Ads – Set 2 (Chapter 6)
May 8, 2014
Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]

Television Ads – Set 1 (Chapter 6)
May 8, 2014