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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Spokesperson

  • AT & T experienced a disturbing episode with regard to the company’s advertising spokesperson. Insider News Article Response on YouTube [...]

    Spokesperson Dilemma (Chapter 6, 14)

    September 24, 2020
  • Coca-Cola has introduced a new flavor: Orange Vanilla. The roll-out follows successful launches of Cherry Coke and Vanilla Coke plus diet [...]

    New Coke Flavor (Chapter 6)

    February 10, 2019
  • What happens when you spokesperson switches brands? Paul Marcarelli was the face of Verizon, asking the question “Can you hear me [...]

    Switching Brands (Chapter 6)

    March 30, 2017
  • KFC has launched a new ad campaign, with a new Colonel Sanders. According to Yum Brands, owner of KFC, 1 out of 5 people hated the ads with [...]

    KFC – New Colonel (Chapter 6)

    August 18, 2015
  • Toyota featured paralympic Amy Purdy in a first quarter Super Bowl ad. This ad would be excellent for discussing the source characteristics and [...]

    Toyota Super Bowl Ad (Chapter 6)

    January 26, 2015
  • An article from USA Today highlighted food and drink endorsements by top athletes. The study examined 513 brands endorsed by the top 100 [...]

    Criticism of Athlete Endorsements (Chapters 7, 14)

    June 11, 2014
  • Hot Pockets launched its biggest campaign in 30 years with this video featuring Kate Upton and Snoop Dogg, along with other cameo appearances [...]

    Hot Pockets New Ad Campaign (Chapter 6)

    May 29, 2014
  • Duracell is a well-known brand that has used television advertising to promote the brand. Recently, Duracell began using NFL players to promote [...]

    Duracell (Chapter 7)

    May 8, 2014
  • Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]

    Television Ads – Set 4 (Chapter 6)

    May 8, 2014
  • Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]

    Television Ads – Set 3 (Chapter 6)

    May 8, 2014

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