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The coronavirus outbreak has led to challenges to individuals, the government, and businesses of all sizes. Media usage has changed as [...]
Coronavirus Responses (8, 7 2, 13)
March 30, 2020 -
For several years, Snickers has been updating and modernizing its image via traditional, digital, and social media messages. Resources: Snickers [...]
Snickers (Chapters 2, 7, 8, 9)
March 8, 2020
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 