The coronavirus outbreak has led to challenges to individuals, the government, and businesses of all sizes.  Media usage has changed as individuals stay sequestered at home.


Social media usage

Impact on advertising revenues

Impact on advertising tactics


  1.  Explain how the world of marketing communications has changed due to the coronavirus outbreak.
  2.  Examine the impact of this crisis on social media usage. Will the trend continue long term into the future? Why or why not?
  3.  Find advertisements made during other crisis periods, such as 9-11 or the financial crisis of 2008. How are ads different now?
  4.  If asked to advertise for a company, what type of message do you believe would be the most valuable? Does your answer depend on the industry involved? Explain your response.
  5.  What types of public relations activities would assist a company during this period? What types would hurt a brand’s image?



About Dr. Donald Baack

Co-author of textbook.

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