• Taco Bell is after the Millennial generation and is using targeted mobile ads to do so. This article would be interesting to use with Chapter 14 [...]

  Targeted Mobile Ads (Chapter 14)

  March 17, 2016
• I found this article in Adweek interesting and believe it would generate a good discussion for Chapter 3, Consumer Behavior. It goes back to the [...]

  Diversity (Chapter 3)

  March 8, 2016
• Buzz marketing with brand ambassadors has been a popular marketing tactic recently. A new twist to this approach is using employees as [...]

  Employee Ambassadors (Chapter 10)

  March 7, 2016
• The FDA is concerned that using animated characters in drug ads may reduce perceived risks of using the drug. I found this very fascinating and [...]

  FDA Study (Chapter 14)

  March 2, 2016