I found this article in Adweek interesting and believe it would generate a good discussion for Chapter 3, Consumer Behavior. It goes back to the issue whether advertising should reflect attitudes in society or does advertising lead cultural change? The article examines the growing demand for diversity in how families are portrayed in advertising.

Discussion Questions:

  1. Should advertising portray different types of families? Why or why not?
  2. Did you like the Tylenol ad? Why or why not?
  3. Look at the insights reported in the Adweek article. Locate 3 that you surprised you. Explain why?
  4. Do you think a person’s age is a factor in how they feel about showing diverse families in ads? Why or why not?

 

About Dr. Ken Clow

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s