I found this article in Adweek interesting and believe it would generate a good discussion for Chapter 3, Consumer Behavior. It goes back to the issue whether advertising should reflect attitudes in society or does advertising lead cultural change? The article examines the growing demand for diversity in how families are portrayed in advertising.

Discussion Questions:

  1. Should advertising portray different types of families? Why or why not?
  2. Did you like the Tylenol ad? Why or why not?
  3. Look at the insights reported in the Adweek article. Locate 3 that you surprised you. Explain why?
  4. Do you think a person’s age is a factor in how they feel about showing diverse families in ads? Why or why not?


About Dr. Donald Baack

Co-author of textbook.

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