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The coronavirus outbreak has led to challenges to individuals, the government, and businesses of all sizes. Media usage has changed as [...]
March 30, 2020
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Sales promotions remain an important component of an integrated marketing communications program. Resources: Amazon Christmas Commercial Working [...]
November 16, 2019
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Many major sports events include corporate tie-ins designed to enhance both the event and the sponsor’s product. A recent example may be [...]
March 22, 2019
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The Johnson & Johnson corporation produces and sells a variety of items related to personal care. Company leaders have long emphasized [...]
January 6, 2019
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McDonald’s has in the past presented commercials noting that, for many people the company provided their first job opportunity. Building [...]
December 15, 2018
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Organic Valley has launched an advertising campaign that tackles what they believe is greenwashing by other food companies. Resources: Adweek [...]
September 13, 2017
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State Farm has modified its marketing strategy using the tagline “when things go perfectly right.” The idea is that State Farm is [...]
March 21, 2017
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I found this article in Ad Age fascinating. A recent online study found that ads following a presidential political ad was less effective and [...]
October 25, 2016
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Bissell is a good brand to illustrate the concepts in Chapter 13. The company is an advocate for pets and the owners have established the Bissell [...]
October 11, 2016
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For one of its Super Bowl ads, Budweiser has a 60-second spot of British actress Helen Mirren presenting an anti-drunk driving message. This is [...]
February 3, 2016
Clow/Baack 