• While this New York Times article was written before the Kellogg’s campaign launched, it has useful information about Kellogg’s [...]

  Kellogg’s Hopes to Change Buyer Behavior (Chapter 3)

  December 18, 2014
• Through the generosity of some great advertising agencies, we were able to obtain some integrated campaigns. This campaign was to encourage [...]

  Integrated Campaigns in Action (Chapter 13)

  December 16, 2014
• Here is a great ad for Zurich Insurance that a colleague shared with me. It fits well with Chapter 6. Discussion Questions: What is your initial [...]

  Zurich Snowmen (Chapter 6)

  December 16, 2014
• Liberty Mutual Insurance has developed an interesting campaign for car insurance. Watch these ads then answer the questions below. Accident [...]

  Liberty Mutual (Chapter 3)

  December 5, 2014