Integrated Campaigns in Action (Chapter 13)

Through the generosity of some great advertising agencies, we were able to obtain some integrated campaigns. This campaign was to encourage recycling for the city of Shreveport and was prepared by Gremillion and Pou advertising agency. The PowerPoint provides details of the campaign, entitled “Just Curb It,” and shows the collateral pieces that were prepared, which included television, outdoor, newspaper, and a brochure. This integrated campaign would work well with Chapter 13.

Just Curb It Integrated Campaign

For additional teaching resources, access the authors’ website at clowbaack.net.