• Stetson Hats is celebrating the company’s 150th anniversary. The company’s goal – rejuvenate the brand. I think this can create [...]

  Stetson – Is Come Back Possible? (Chapter 2)

  October 29, 2015
• This article in Adweek caught my attention. With all of the political ads appearing on every conceivable media, National CideMedia says it does [...]

  National CineMedia Says No to Political Ads (Chapter 10)

  October 21, 2015
• After several years of declining sales, Arby’s admitted its advertising was not working. They fired their agency and hired Fallon. The [...]

  Arby’s Focus on Meat (Chapter 5)

  October 20, 2015
• Although I’m suggesting this article and videos for Chapter 8, but it could be used in a variety of other chapters. Columbia Sportswear is [...]

  Columbia Sportswear (Chapter 8)

  October 12, 2015

• The battle between cable providers and satellite providers appears to be heating up. This article in the NY Times and corresponding ads would be [...]

  Cable and Satellite TV ads (Chapter 13)

  October 5, 2015
• Dove has created a partnership with Pinterest as part of its Campaign for Real Beauty. The article, ad, and Pinterest site can be used to discuss [...]

  Dove Teen Self-Esteem & Pinterest (Chapter 9)

  October 2, 2015