The battle between cable providers and satellite providers appears to be heating up. This article in the NY Times and corresponding ads would be a great way to teach Chapter 13.
- Cable and Satellite Ads – New York Times article
- Time Warner Cable TV ad
- DIRECTV Cable Corp ad
- DIRECTV Temperamental ad
- Before reading the article or seeing the TV ads, discuss your view of cable TV providers and satellite TV providers.
- What are your thoughts about the Time Warner TV ad.
- Which of the strategies discussed in Chapter 13 of the text is Time Warner using? Explain.
- Do you think this is an effective approach for Time Warner? Why or why not?
- What are your thoughts about the two DIRECTV ads?