The battle between cable providers and satellite providers appears to be heating up. This article in the NY Times and corresponding ads would be a great way to teach Chapter 13.

Discussion Questions:

  1. Before reading the article or seeing the TV ads, discuss your view of cable TV providers and satellite TV providers.
  2. What are your thoughts about the Time Warner TV ad.
  3. Which of the strategies discussed in Chapter 13 of the text is Time Warner using? Explain.
  4. Do you think this is an effective approach for Time Warner? Why or why not?
  5. What are your thoughts about the two DIRECTV ads?

About Dr. Ken Clow

Co-author of textbook.

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