Dove has created a partnership with Pinterest as part of its Campaign for Real Beauty. The article, ad, and Pinterest site can be used to discuss the role of social media by brands.

Discussion Questions:

  1. Do you like the Dove Pinterest page? Why or why not?
  2. Does the Pinterest page and TV ad impact your image of Dove? Why or why not?
  3. Is this a good strategy for Dove to use? Why or why not?
  4. How important is it for brands to have a presence in social media?

About Dr. Donald Baack

Co-author of textbook.

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