Dove has created a partnership with Pinterest as part of its Campaign for Real Beauty. The article, ad, and Pinterest site can be used to discuss the role of social media by brands.
- Do you like the Dove Pinterest page? Why or why not?
- Does the Pinterest page and TV ad impact your image of Dove? Why or why not?
- Is this a good strategy for Dove to use? Why or why not?
- How important is it for brands to have a presence in social media?