Stetson Hats is celebrating the company’s 150th anniversary. The company’s goal – rejuvenate the brand. I think this can create an excellent discussion for Chapter 2, and the section on brand image.

Discussion Questions:

  1. Have you heard of the Stetson hat brand?
  2. Based on the article, do you think Stetson can make a comeback? Why or why not?
  3. Look at the Stetson website. What are your thoughts about it?
  4. Examine the section in Chapter 2 about rejuvenating a brand’s image. Can Stetson rejuvenate the brand’s image? Why or why not?
  5. Watch the Stetson history video. What are your thoughts now about the Stetson brand?

About Dr. Ken Clow

Co-author of textbook.

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