Stetson Hats is celebrating the company’s 150th anniversary. The company’s goal – rejuvenate the brand. I think this can create an excellent discussion for Chapter 2, and the section on brand image.
- Have you heard of the Stetson hat brand?
- Based on the article, do you think Stetson can make a comeback? Why or why not?
- Look at the Stetson website. What are your thoughts about it?
- Examine the section in Chapter 2 about rejuvenating a brand’s image. Can Stetson rejuvenate the brand’s image? Why or why not?
- Watch the Stetson history video. What are your thoughts now about the Stetson brand?