This article in Adweek caught my attention. With all of the political ads appearing on every conceivable media, National CideMedia says it does not want any political ads in any of its 1,600 theaters. The belief is that the “sea of negative ads” will create a negative image.

Discussion Questions:

  1. Do you agree or disagree with National CineMedia’s decision? Why?
  2. Do you think negative political ads would negatively impact the moviegoing experience if they were shown in theaters? Why or why not?
  3. The article states “We think brands are going to get really sick of having their image and their brand projected next to these negative ads.” Do you agree with this statement? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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