• An increasing number of advertisements include animation in the presentation, both in consumer and business-to-business ads. 522 productions Do [...]

  Animation in Advertising (Chapter 6, 15)

  September 24, 2020
• AT & T experienced a disturbing episode with regard to the company’s advertising spokesperson. Insider News Article Response on YouTube [...]

  Spokesperson Dilemma (Chapter 6, 14)

  September 24, 2020
• This Frank’s Red Hot commercial has over 19 million views on YouTube. The Commercial  Evaluate the type of advertising appeal and intended [...]

  Frank’s Red Hot (Chapters 6, 7, 8)

  September 21, 2020
• KFC announced a temporary change in tagline. CNN Story  Do you believe this change was necessary? What impact might the “finger [...]

  New Tagline/New Appeal? (Chapters 5 & 6)

  September 9, 2020

• A disturbing new trend has emerged with regard to marketing and children. CNN Story  What legal issues arise in this story?  What ethical/moral [...]

  Tracking Children (Chapter 14)

  September 9, 2020