• The following videos highlight concepts presented in Chapter 3. Read each link then answer the questions that are below.; Videos: Millennial [...]

  Millennials and Buyer Behaviors (Chapter 3)

  September 10, 2018
• I found this article in Adweek about Millennials and TV viewing fascinating. The pdf report from VAB is even more interesting. Before reading [...]

  Millennials and TV (Chapter 7)

  November 1, 2017
• Elite Daily has produced a white paper entitled Millennial Consumer Trends that you can use for Chapter 4. The Elite Daily website may also be of [...]

  Millennial Consumer Trends (Chapter 4)

  January 21, 2015
• Ten years ago Kia was rolled out and targeted for hip, tech-savvy, young consumers. It was for the millennial generation – consumers in [...]

  Kia – Who is the Target Market (Chapter 4)

  May 27, 2014

• Since most of your students will be part of the millennial generation, here is an interesting article about “How to Get Millennials to Love [...]

  Millennial Generation (Chapter 4)

  May 27, 2014