A controversy arose when an advertisement for post-partum depression relief was not allowed to run on a network television program.

Resources.

CNN Story

ET Commentary

Social Media Versus TV and Radio

  1.  Do you think it was wise for ABC to disallow the advertisement? Why or why not?
  2.  What advantage did the company gain by going viral versus running one ad on the Oscars?
  3.  Explain how this provides a prime example of the differences marketers must consider when developing campaigns for products that could be featured on either television, via social media, or both.  How might ads differ if NOT on network television?

About Dr. Donald Baack

Co-author of textbook.

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