Marketing professionals carefully watch Super Bowl ads.  They look for trends, successes, and failures.


  1. Use the TechRadar story to view ads.  Do you agree with their ratings?
  2. Study the New York Post evaluation.  Does it agree with TechRadar?
  3. Examine the CNN analysis.  What do you think of it’s list of winners and losers?
  4. Use a search engine to identify the cost of a Super Bowl ad.  Do you think the expenditure is worthwhile?  Why or why not?
  5. What types of companies stand the gain the most from effective Super Bowl advertising?  The least?

About Dr. Donald Baack

Co-author of textbook.

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