The ad agency Pink Jacket Creative produced an advertising campaign for The Snoring Center. In addition to the PowerPoint presentation you have a video by the owners of Pink Jacket, Elena and Bill, explaining the campaign. The campaign is unique in that the central component utilizes billboard advertising with support of magazine ads. The campaign was so successful the doctor went from an ENT practice to a full-time practice treating sleeping disorders and has now opened a second clinic in Houston, Texas.

Snoring Center PPT presentation

Snoring Center Video with Elena and Bill

For additional integrated campaigns, access the authors’ website at clowbaack.net.

About Dr. Ken Clow

Co-author of textbook.

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