Budweiser had two great Super Bowl ads. Puppy Love was ranked number for the 2014 Super Bowl by Ad Age. Both ads can provide a backdrop to discussing ad design.

Resources:

Discussion Questions:

  1. Which of the two Budweiser ads did you like the best? Why?
  2. What are your thoughts about the Puppy Love ad? What emotions does it generate?
  3. What are your thoughts about the Hero’s Welcome ad? Why would Budweiser design this type of ad?
  4. What message strategy, appeal, and execution are being used in each ad?
  5. What other 2014 Super Bowl ads did you like? Why?

About Dr. Ken Clow

Co-author of textbook.

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