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Marketers are debating the impact of Quicken Loan’s first Super Bowl ad. Although there was a strong backlash to the ad, Quicken Loans [...]
February 10, 2016
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For one of its Super Bowl ads, Budweiser has a 60-second spot of British actress Helen Mirren presenting an anti-drunk driving message. This is [...]
February 3, 2016
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 26, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 24, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 24, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 20, 2015
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Budweiser created the top ad (according to most rating agencies) for both the 2015 and 2014 Super Bowls. The brand’s 2013 ad also received [...]
February 6, 2015
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GoDaddy created an ad to air on the Super Bowl that was withdrawn after criticism in social media that it promoted puppy mills. This would be an [...]
January 28, 2015
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Toyota featured paralympic Amy Purdy in a first quarter Super Bowl ad. This ad would be excellent for discussing the source characteristics and [...]
January 26, 2015
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For the last 9 years Doritos has used consumer-generated advertising for the Super Bowl. This AdAge article has links to the top five Dorito ads [...]
January 6, 2015
Clow/Baack 