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Tag Archives: Super Bowl

  • Marketers are debating the impact of Quicken Loan’s first Super Bowl ad. Although there was a strong backlash to the ad, Quicken Loans [...]

    Quicken Loans Backlash (Chapter 7)

    February 10, 2016
  • For one of its Super Bowl ads, Budweiser has a 60-second spot of British actress Helen Mirren presenting an anti-drunk driving message. This is [...]

    Budweiser 2016 Super Bowl (Chapter 13)

    February 3, 2016
  • Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]

    Super Bowl Winners 2015, Part 4 (Chapters 7 & 9)

    February 26, 2015
  • Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]

    Super Bowl Winners 2015, Part 3 (Chapters 7 & 9)

    February 24, 2015
  • Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]

    Super Bowl Winners 2015, Part 2 (Chapters 7, 9, 10)

    February 24, 2015
  • Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]

    Super Bowl Winners 2015, Part 1 (Chapter 7)

    February 20, 2015
  • Budweiser created the top ad (according to most rating agencies) for both the 2015 and 2014 Super Bowls. The brand’s 2013 ad also received [...]

    Budweiser Super Bowl Ads (Chapter 7)

    February 6, 2015
  • GoDaddy created an ad to air on the Super Bowl that was withdrawn after criticism in social media that it promoted puppy mills. This would be an [...]

    Power of Social Media (Chapter 9)

    January 28, 2015
  • Toyota featured paralympic Amy Purdy in a first quarter Super Bowl ad. This ad would be excellent for discussing the source characteristics and [...]

    Toyota Super Bowl Ad (Chapter 6)

    January 26, 2015
  • For the last 9 years Doritos has used consumer-generated advertising for the Super Bowl. This AdAge article has links to the top five Dorito ads [...]

    Doritos and the Super Bowl (Chapter 7)

    January 6, 2015

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