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Here is a great ad for Zurich Insurance that a colleague shared with me. It fits well with Chapter 6. Discussion Questions: What is your initial [...]
December 16, 2014
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Budweiser had two great Super Bowl ads. Puppy Love was ranked number for the 2014 Super Bowl by Ad Age. Both ads can provide a backdrop to [...]
May 29, 2014
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I have not been able to stop thinking about an article I just read in the New York Times that discusses the influence of social media on ad [...]
May 29, 2014
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Hot Pockets launched its biggest campaign in 30 years with this video featuring Kate Upton and Snoop Dogg, along with other cameo appearances [...]
May 29, 2014
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Mcgarrybowen used optical illusion in a 60-second European TV spot for Honda CR-V. This video as well as two others that utilize optical [...]
May 29, 2014
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Here are two advertisements that used stronger fear appeals than have been seen in the past. After watching the two ads, answer the questions [...]
May 29, 2014
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Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]
May 8, 2014
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Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]
May 8, 2014
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Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]
May 8, 2014
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Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]
May 8, 2014
Clow/Baack 