One method advertisers use to monitor television viewing is Nielsen ratings. Here are some videos you can use to explain Nielsen ratings.

Teaching Approach:

  • Ask students to summarize each of the videos as a written assignment.
  • Assign the videos to students as individuals or groups and ask them to prepare a report to the class on its content. You may want to encourage them to prepare a PPT presentation.

About Dr. Ken Clow

Co-author of textbook.

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