• I found this article in Adweek about Millennials and TV viewing fascinating. The pdf report from VAB is even more interesting. Before reading [...]

  Millennials and TV (Chapter 7)

  November 1, 2017
• Here is an interesting article from Adweek about the impact of Twitter on TV show ratings, if the stars send out tweets during the show. In [...]

  TV Shows and Twitter

  September 22, 2014
• One method advertisers use to monitor television viewing is Nielsen ratings. Here are some videos you can use to explain Nielsen ratings. Nielsen [...]

  Nielsen Ratings (Chapter 7)

  May 29, 2014
• Target has increased its advertising budget in an effort to rejuvenate the brand. The company also have promoted its logo apart from the brand [...]

  Target (Chapter 2)

  May 7, 2014